Below you will find design examples showing a variety of media formats. Some of these campaigns were top level design direction and examples for global campaigns that were then handed off to Consumer Direct and Regional Teams for asset execution. Others were taken from concept to completion. Some were toolkits designed to evolve and live on for multiple seasons.
Burton Super Ultra Blossom
This was a product campaign for the Burton Super Ultra Blossom. A board designed by the Burton team at the Burton Rider Summit to emulate and celebrate Zeb Powell. This campaign and live event resulted in the product selling out in under a minute.
Design, Art Direction, Photo Direction, Video Direction, Lighting Direction: Jake Palmer
Creative Direction: Jay Dacek | Video and Editting: Ian Lauria-Post
Photography: Brandon Parish | Photo Editing: Pete Curialle
Wholesale Photo Selects
Photo and Lighting Direction by Jake Palmer | Photography by Brandon Parish
Burton.com - Product Landing Pages
Hype
Live
Launch
Burton.com Web Banners
Hype
Live
Launch
Product Display Page
EMAIL
SOCIAL media
IG Reel Thumbnail
Single Slide Story
Slate Reshare Background
Instagram In-feed Carousel
Instagram Story
BURTON – STEP ON®
I have been a part of the Step On journey since the beginning. Working on the first product launch assets and print material. This is was the 2025 campaign for the latest Step On product innovation the Step On EST®. Within this seasons campaign were three sustaining campaigns: New ReFlex color ways, New Youth color ways, and continued promotion of StepOn Split.
Design, Photo Direction, Video Direction: Jake Palmer
Creative Direction: Jay Dacek | Art Direction: Lucy Prouty | Video Direction: Tyler Therell
Photography: Blotto, Aaron Blatt, Jesse Dawson, Colin Adair, Brandon Parish, Kentaro Fuchimoto
Photo Editing: Pete Curialle | Video: Alex Adrian | Video Editing: Ian Lauria-Post
VIDEO
Burton Step On® EST Commercial
Burton Step On® Split Commercial
Burton StepOn® Kids Commercial
PRINT
StepOn® Print Ad Spread
WEB
StepOn® Landing Page
Web Banners
EMAIL
SOCIAL Media
DISPLAY
RETAIL
Burton X Lieca
Design: Jake Palmer
Creative Direction: Jay Dacek | Design: Sloane Ross
Photography: Jesse Dawson | Photo Editing: Pete Curialle
VIDEO
WEB
3-Up Banner
EMAIL
Social
ENVIRONMENTS
Retail Digital Display
Retail Digital Display
18x24 Entryway Sign
18x24 Entryway Sign
5x4 Seeding Card
2023 MINE77
Design, Production: Jake Palmer
Creative Direction: Jay Dacek | Art Direction, Photo Direction, Video Direction, Design: Lucy Prouty
VIDEO
Launch Video
WEB
Landing Page
Landing Page
Landing Page – GIF and Hover Imagery
Web Banners
EMAIL
SOCIAL MEDIA
ENVIRONMENTS
Retail Digital Screen
Retail Digital Screen
18x24 Entryway Sign - Hype
18x24 Entryway Sign - Launch
Retail Display Imagery
Burton c/o Virgil Abloh™
This project was a collaboration with the late Virgil Abloh. We worked hand and hand with him and his team on this project and wrapped up just after his passing. I'm honored to be able to have collaborated with a creative visionary such as him.
Design: Jake Palmer
Creative Direction: Virgil Abloh, AJ Margolis, Jason Dacek | Art Direction, Design: Lucy Prouty
Photography: Jahmad, Jesse Dawson
VIDEO
WEB
Landing Page
Landing Page Hover Imagery
WEB BANNERS
Hype
Raffle
Launch
EMAIL
SOCIAL
ENVIRONMENTS
Layered Retail Window Mockup
Burton – First Chair
Design, Prop Selection/Creation, Styling Direction, Video Editing Direction: Jake Palmer
Creative Direction: Jay Dacek | Video & Direction: Alex Adrian
Photography: Blotto, Blatt, Mirae Campbell, Jesse Dawson, Brandon Parish, Kentaro Matsuda
Photo Editing: Pete Curialle | Video Editing: Ian Lauria-Post
VIDEO
WEB
First Chair Landing Page
Web Banners
Pop Up
Large Promo Banner
Mobile
3-Up Banner
SOCIAL Media
Instagram Story
Instagram Story
Instagram Story
Paid Social Ad.
Paid Social Ad.
Paid Social Ad.
Paid Digital Ad for Facebook & Twitter
EMAIL
DISPLAY
RETAIL
24x36 Sandwichboard
Window Displays
Vertical Window Display A
Horizontal Window Display A
Split Horizontal Window Display A
Vertical Window Display B
Horizontal Window Display B
Split Horizontal Window Display B
BURTON – BARKEEPER
Design, Photo Direction, Video Direction: Jake Palmer
Creative Direction: Jay Dacek | Design Support: Tyler Powell
Photography: Blotto, Jesse Dawson | Video: Alex Adrian
Photo Editing: Pete Curialle | Video Editing: Ian Lauria-Post
Web
Product Display Page
EMAIL
Social media
Instagram Reel
Instagram Reel
Environments
In Store Static Digital Screen
Wholesale Photo Selects
