Jake palmer - Events

Below you will find design examples showing a variety of media formats. Some of these campaigns were top level design direction and examples for global campaigns that were then handed off to Consumer Direct and Regional Teams for asset execution. Others were taken from concept to completion. Some were toolkits designed to evolve and live on for multiple seasons.

BURTON – A DAY FOR JAKE

This toolkit was created to live on for five seasons. The first season it was implemented lead to the most attended A Day for Jake to date.

Until this campaign was created, A Day for Jake lived on its own outside of the standard Burton creative look and feel. It was not branded as a Burton event. One of my tasks was to subtly bring Burton into the event identity. I did this through updating the typeface to the standard Burton Helvetica Now but used it in a unique way compared to our normal campaigns, bringing subtle Burton logo hits into the sticker pack and retail assets. Finally, Jake Blue was already our brand color but I broke our 1:99 ratio to emphasize it further in this campaign to honor Jake's influence and legacy. This was implemented in the photo treatment, design elements, and by updating the 'Ride on Jake' flags to Jake Blue.

I worked with archivist Todd Kohlman and the Burton legal team to create a pre-approved photo and video library and collect usage rights. I then developed a photo treatment that could be used to bring consistency to photos from many eras and photographers.

Design, Photo Selection, Video Direction: Jake Palmer

Video Editing: Ian Lauria-Post

WEB

Burton.com – A Day For Jake – Landing Page

WEB BANNERS

Burton.com 3-Up Banner – Announcement

EMAIL

Announcement

Hype

Social Media

Environments

18x24 Retail Entryway Sign

Horizontal Digital Display

Vertical Digital Screen

Retail Window Cling

Event Collateral

Foam Fingers

Large die cut stickers

Kiss cut sticker sheet

Updated Flag Mockup

Actual Updated Flag

2022 Burton Rider Summit

The Burton Rider Summit is an annual gathering where the Burton Team riders and internal staff meet to collaborate, innovate, and shape the future of snowboarding gear and culture. Originating from the brand’s "listen to the riders" philosophy, this event focuses on product testing, design, and sustainability, leading to specialized collections like the Rider Summit Collection.

This identity and toolkit were designed to live on and evolve from year to year.

Identity & logo design, graphic design, logo animation, photo direction, video direction, video graphics & titles : Jake Palmer

Creative Direction: Jay Dacek | Photography: Jesse Dawson

Logos

Video

Web

Invites

EMAIL

Schedule Overviews

Mission of the day cards

Daily Schedules

Accessed from the QR codes on the Mission of the Day cards.

SOCIAL

Design Challenge Score Cards

Design Challenge Awards

Photo Backdrop

Participant Shirts

Participant Gift

2019/2020 Burton Qualifiers Series

The Burton Qualifiers was a popular grassroots, multi-stop North American snowboarding contest series designed for amateur riders, featuring a $30,000+ prize purse and opportunities to advance to a final event, commonly held at Seven Springs, Pennsylvania. The series emphasized park riding, specifically rail jams, and was open to various ages and skill levels.

Identity design, graphic design, award design, production: Jake Palmer

Creative Direction: Jay Dacek | Logo design: Dan Romanelli

Video