Production Design

Burton U-S-Open Snowboarding Championships

Throughout my career at Burton I spent a great deal of time working on the U-S-Open. Our biggest event bringing in 30,000+ attendees to Vail Resorts was always a year long project for our event team. I started as a temp doing production for the event in 2013 and quickly took on a major roll in creating assets for our largest undertaking. Burton quite literally takes over the town of Vail when this event rolls into town. Everything gets branded and I'm not just talking about just the Slopestyle Course and the Half Pipe. We take over the base area, the hotels, the bars, and even the local pizza shop. We put our touch on everything from pint glasses and napkins to die-cut stickers on the bar stools. Way finding, flags, sculptures, pop-up shops, sponsor village, If it was tied to the open in any way I probably touched it at one point or another. Anything from course branding and vehicle wraps to concert tickets and custom staff t-shirts for Garfinkle's Bar & Grill I have done it all. Scroll down to see some examples from the latest U-S-Open.

Design, Production, Illustration: Jake Palmer

Lead Designer: Dan Romanelli | Creative Direction: Jay Dacek